Why are we using one? In case you take a photo or post something clever before the ceremony or at the reception. You can use #katematt2013, and then we'll be able to find what you shared.
Huh? Here's a fun tumblr that collected tweets and instagrams of the #appleandshoe wedding festivities. These are all collected in place because people used the #appleandshoe to designate the topic of their tweeet or photo!
Okay, I like that. Good.
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Yay!